It isn’t lost on me that maybe the biggest reason I feel completely detached from modern culture is that I’ve chosen not to have children. I just haven’t interfaced with the people actually being marketed to. It’s interesting not being a parent. I find children fascinating,
Remember when channel surfing was actually possible? Going through your available channels would take, what, maybe five minutes. You could even take another run if you couldn’t make up your mind on the first pass. Now? It’s no longer Netflix and chill. It’s scrolling and chill. And
Okay, I’ll admit. I don’t get it. What’s with the Trader Joe’s tote bags? Seriously. I don’t understand it. Yes, they’re cheap and they come in nifty colors. And I’m sure they’re handy for carrying stuff. Like, oh I don’t know,
Fellow Gen-Xers, picture this. You’ve finally gotten through another slog of a high-school day — pop quiz in 3rd period, forgot your History homework, had to bum another $5 from Dad (and hear the lecture, again) for gas. You’ve finally retreated to the sanctuary of your room,
Contrary to what you might think from reading these pages, I AM open to new technologies and new ways of doing things. I did (begrudgingly) move from cassettes to CDs to, eventually, digital downloads. Not always with a smile on my face, but even I could see the writing on
Drive around Silicon Valley for any length of time, and you’ll see one billboard after another that makes absolutely zero sense. “The API to expand your TAM” “Too much B2B SAAS, not enough B2B SETS” “Own Your Models” Um, what? Like with most things, I just assumed I’d
[Editor's Note: this is a true story. The quotes I attribute to Claude are real, verbatim. Jerk.] I was stuck. Again. Not on a specific project, really. But I was having trouble staying on-task with any of them. I’m kind of an organization geek. I don’
Are you, like me, having trouble keeping up with the generations? Need help distinguishing your Millennials from your Alphas? As a public service, the generations from the Greatest on are decoded below, with approximate birth ranges. Remember, if you can’t label it, you can’t market to it. The
My wife and I have a game we like to play when we watch Jimmy Kimmel. When the guests are announced at the beginning of the show, we play “How Many Have We Heard Of?” Kimmel usually has three guests each night. I’d say my average is about 33%
